New Media Vs Old Media

Today, the development of new media is taking over the old media gradually. New media refers to moblog, vlogs, photologs, Youtube, alternative online newspaper, blogs, social networking sites or podcasts. On contrary, old media means the information that appears in newspaper, magazine, television or radio (Whitney, D 2009).

In this technology era, people are less fascinated to old media as it regulates people to only “shut up and listen” or “shut up and watch” (Pratt, S 2009).

Nicole, K (2007) stated that new media is more attractive than the old media, as it allows people to control ownership of their own content and it is a cheaper way to form and disseminate media. In addition, new media are integrated with video, pictures and images which are known as multimodal text, which raise the audience interest to approach it.

New Media

According to Walsh, M (2006), multimodal text consists of visual images such as movement, sound, animation with graphics, video clips that provides the readers with chances to interact in the new media.

For instance, during the 12th General Elections in Malaysia, videos and news about the general election are available in YouTube and news online such as TheStar Online (Nik Nazmi Nik Ahmad 2008). This shows the development in new media that makes available for citizens to keep updating with the news of general election.

Malaysian can keep updating with the news of 12th general election from the videos provided in YouTube.

References:

1. Nicole, K 2007, Old Media vs. New Media: 2007 in Review, viewed 12 June 2009, http://mashable.com/2007/12/23/old-media-vs-new-media/

2. Nik Nazmi Nik Ahmad 2008, How New Media Trumpled Old Politics and the Road Ahead, viewed 12 June 2009, http://www.niknazmi.com/wordpress/?page_id=1069

3. Pratt, S 2009, Old Rules vs. New Rules-A New Blog Series About The Future of Media, viewed 12 June 2009, http://www.stevepratt.com/index.php/2009/05/01/rules-rules-media-blog-series-future-media/

4. Walsh, M 2006, The ‘textual shift’: Examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol.29, no.1, p.24-37.

5. Whitney, D 2009, Column: What’s the Difference Between Old and New Media, viewed 12 June 2009, http://www.tvweek.com/news/2009/05/column_whats_the_difference_be.php